Generation X may be the smallest generation, sandwiched between two mammoth generations, but as this savvy and pragmatic cohort reaches their peak earning years, their long-awaited moment in the spotlight is approaching.
They may make up only 9% of the current population and have a median disposable income of just $21,251, but they know what they want and it's not a nursing home. As Matures - those born before 1946 - enter their 70s and beyond, they're looking for Granny Pods and Next Gen homes.
Posted in Infographic on Aug 16, 2016
The centennials - those born from 1997 to present - have different attitudes around spending and saving. This new generation is more cautious, less brand conscious, and all-together less prone to the free-spending excess that characterized millennial teens.