Millennials are delaying marriage longer than any previous generation. Understanding millennials' attitudes, preferences, and behaviors is critical because they have significant implications for many aspects of U.S. social and economic life.
The bar has been raised in the minds of consumers for what constitutes "convenience". Consumers want holistic time-and-energy saving solutions that fit their lifestyles. Regarding major and minor purchases, they want exactly what they want, when they want it.
The American middle class is losing ground due to widening gaps in wealth. But a home is often the single most important asset of lower and middle income families, and homeownership is a tool for wealth creation. The broad middle class of consumers in the U.S. is undergoing a rapid transition as economic insecurity lingers and consumers redefine how to live within their means.